ABOUT THE
VANDER GROUP
ABOUT THE VANDER GROUP LLC
Whether it’s a lack of availability to hire a full-time internal staff member, a gap in experience, or wanting a fresh set of ideas, sometimes it’s necessary to look outside of your in-house skill set. As a digital advertising and search engine marketing consultant, that’s where I come in.
For projects in SEO, PPC, growth strategy, and influencer campaigns and advertising, you’ll work directly with me.
For any projects that require developers, copywriting, specialized reporting, graphic design or other niche support, I have network of talented specialists to call on and provide support. They’re all pre-vetted and fire-tested, so you can contract out your workload with confidence.
My VALUES
Risk: Reward requires risk. I’m known for a bold approach to business and life and embrace the unconventional. I’m willing to make big bets with confidence if it will push my clients forward.
Integrity: I stand by my claims, and only give advice I can back up with data and experience. I’m a trusted counsel for my clients and willing to stake my reputation on my recommendations. I know that our word is everything, and the truest mark of success is a client who trusts me and continues to work with and refer me to others.
Partnership: I have my clients’ backs and they have mine. I rise to challenges and meet them with enthusiasm.
My RESULTS
I love a good highlight reel. I’ve partnered with brands in the Fortune 500 [and agencies that support them], as well as internationally-known travel and tourism brands to build best-in-class search and bring in revenue when it mattered most.
Here’s the quality of work you can expect from TVG:
For a well-known tourism and experience brand, I grew SEO into $4M+ channel annually [up from $3M YoY] and grew PPC revenue by 59%+ YoY with a ROAS of 519%.
Increase YoY orders for top-selling product (using TikTok) by 40%; became #1 skin serum on Amazon during campaign flight
Increase BFCM sales for skincare brand by 20% YoY goal via TikTok ads
For a multi-million dollar cosmetics brand, I built influencer ads which performed at half the estimated cost per click for double the traffic
For an international tour company, I cut CPA for PPC by 50% while doubling leads per month.
For a subscription retailer, I increased the percentage of orders that contained a specialty campaign item from 2% to 10% over month-long campaign flight.
READY TO WORK TOGETHER?
ABOUT RACHEL VANDERNICK, FOUNDER
MEET RACHEL VANDERNICK, YOUR NEW MARKETING PARTNER
Rachel Vandernick has spent the last decade working with medium to large tourism, retail, ecommerce, and food & beverage brands globally. As a consultant, she specializes in helping consumer-facing brands build profitable and scalable digital marketing channels including paid and organic search, paid social, and influencer activations.
Rachel earned her master's degree from Georgetown University in public relations and corporate communications. She’s also earned industry certifications in SEO, PPC, social media, analytics, and inbound marketing. Rachel is a frequent conference speaker (you may have seen her at SearchLove, brightonSEO, HeroConf or at Disney with Ragan Communications & PR Daily) and writes often on digital marketing topics for Search Engine Journal, Moz and on TVG blog. She is also the SEO trainer for Ragan Communications & PR Daily.
On a personal level, Rachel is obsessed with her Peloton, is an avid traveler, a surprise home cook, and an aviation and natural wine enthusiast. She is proudly and enthusiastically Philadelphian.
Rachel has a tuxedo cat who will inevitably come up in conversation. He sometimes joins in. His name is Kelso.
FEATURED IN
Want to know where you’ve seen some of My work? Check out TVG’s partners and client testimonials.
THE VANDER GROUP PHILANTHROPY
Everyone has a cause that’s near and dear to their hearts. For me, that’s Pilots N Paws. I’m a proud member and supporter of PNP, a nation-wide nonprofit that pairs pilots and rescue no-kill shelters to transport animals to their new families.
